The Difference Between SEO Copywriting and Keyword Stuffing

Attract Website Traffic While Still Writing for Human Beings

We have been increasingly receiving more and more questions from clients about¬†Keywords and¬†SEO Copywriting as it has become public knowledge that creating successful content is more involved than¬†just copying and pasting the info from your brochure and plopping it on your homepage.¬† The super humans over at Google have created a ¬†veritable army designing, tweaking and updating its search engine algorithms daily to stay on top of trends, finding ways to keep things more streamlined, and at the same time, accessible for people without computer science degrees to achieve some visibility.¬† But, some individuals have become consumed by SEO to the point that their website copy ends up sounding like the robot from the Svedka commercials created it instead of the¬†knowledgeable¬†business owner that they actually are.¬† I like to refer to websites that partake in keyword stuffing their pages as “keyword puppy mills” and while they think this might be beneficial, there’s one thing that people forget to keep in mind when creating content for a website – human beings are still on the other end reading it.

SEO Copywriting is a mixture of many things including quality content embedded¬†with relevant links, researched keywords, and correct meta tags among others. ¬†At the end of the day, good SEO copywriting is just downright quality writing that engages and inspires people visiting your website to contact you in order to learn more about your products, services or expertise. ¬†If your content doesn’t accomplish that goal, then what good is having someone end up at your website? ¬†Keyword stuffing might attract traffic, but once a viewer reads the spammy jumbled jargon present instead of fluent well-written content, you can bet their cursor will be headed for the “x” at the top-right corner of their screen. ¬†If creating SEO content scares you, then please shoot us an email or give us a call, it‚Äôs not so bad, we promise!

Image from SEO.com

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